I have been studying multimedia for more than 7 years. I understand digital media from a humanity perspective, a culture related view of seeing media. I believe that only those medias that designed for people will be accepted by people. Good user experience determines the success of a media project. And the way of interacting with media is the most important part to reflect user experience. Human Media Interaction is a broad research field dealing with capture, analysis, fusion, interpretation, transformation and fission of multimedia data. Let's dig out how to design a good media!